The World Federation of the Sporting Goods Industry (WFSGI) e McKinsey & Company hanno presentato il quinto report annuale sul mercato dei prodotti sportivi, ovvero Sporting Goods 2025—The new balancing act: Turning uncertainty into opportunity. 1,8 miliardi di persone sono inattive: una sfida che non possiamo ignorare. E l’industria outdoor ha riflettuto, discusso ed esploratoContinue reading “È uscito il nuovo report Sporting Goods 2025 di McKinsey & Company”
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Inactivity as an opportunity
Sedentary lifestyles have reached record levels globally: 1.8 billion people currently engage in no physical activity at all, and this trend is expected to persist in the coming years. Sporting goods brands have a major mission: to act collectively in motivating these potential consumers. The World Federation of the Sporting Goods Industry (WFSGI) and McKinseyContinue reading “Inactivity as an opportunity”