Tag Archives: Sporting Goods 2025

Sedentary lifestyles have reached record levels globally: 1.8 billion people currently engage in no physical activity at all, and this trend is expected to persist in the coming years. Sporting goods brands have a major mission: to act collectively in motivating these potential consumers. The World Federation of the Sporting Goods Industry (WFSGI) and McKinseyContinue reading “Inactivity as an opportunity”