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More participation and less loyalty, this is how the outdoor market is changing in the United States

In 2025, 183.2 million Americans engaged in outdoor activities, equivalent to about 60% of the US population aged six and older and nearly 30 million more participants than in 2019. This is a record in terms of participation, certified by the 2026 Report on outdoor participation trends by the Outdoor Industry Association (OIA). However, behindContinue reading “More participation and less loyalty, this is how the outdoor market is changing in the United States”

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