The Alpina returns to the market with a new identity and an ambitious development plan led by Sportup, a footwear and clothing company from Padua, which acquired the brand in 2025 as a proprietary brand with the aim of relaunching it in the outdoor and contemporary fashion scene. The project aims to consolidate the brand’sContinue reading “The historic brand L’Alpina returns to the market thanks to the Sportup project”