From 17 to 19 May 2026, ORBDAYS and Outdoor return to Riva del Garda with an edition that marks a decisive step forward in the international development of the event and of the outdoor industry as a whole. A strategic evolution driven by a clear objective: to establish the trade fair as the European reference point for the sector, capable of delivering concrete value to brands, companies and retailers.
MagNet’s actions to make the trade show more international
- Strategic partnership with EOG – European Outdoor Group
The first cornerstone of this journey is the strategic agreement signed with EOG – European Outdoor Group. This collaboration strengthens Italy’s role within the European trade show landscape and positions Riva del Garda as a key continental hub for the outdoor industry. The trade show now operates within a broader vision, engaging directly with the leading European players in the sector. - Partnerships with major European trade associations
Agreements have been activated with leading trade associations in Scandinavia, the United Kingdom, France, Germany, Spain, Poland and other European markets. These partnerships serve a dual purpose: on the one hand, attracting high-profile international brands; on the other, engaging highly qualified foreign retailers—one of the key success factors for the growth of the 2026 edition. - Direct involvement of international retailers
MagNet is working through a structured approach to identify and invite strategic international retailers, selected for their real commercial potential. The goal is to create a highly effective trade show environment where brands can meet qualified counterparts, fostering new business opportunities and international market development. - Dedicated call centre with daily availability
A dedicated call centre, active every day, has been set up to directly contact and invite Italian and international retailers. This activity allows for participant qualification, ongoing follow-up and the creation of a targeted, high-value attendance at the event. - International communication strategies
For the fair, a communication strategy has been defined that goes beyond national borders. Promotional activities now target key European markets as well, increasing the international visibility of the event and offering exhibiting brands a broader communication platform aligned with a European positioning. - Enhancing the presence of the headquarters
MagNet encourages brands to participate through their headquarters, not just their Italian subsidiaries. This approach raises the decision-making level at the show, enhances the effectiveness of meetings with international retailers and buyers, and further consolidates ORBDAYS’ strategic positioning as a leading European event.
Brand collaboration: a key success factor
This process of growth and internationalisation requires active collaboration from exhibiting companies—an essential element to maximise results for the entire industry.
Brands can contribute in two main ways:
-
By directly inviting their international distributors and retailers, whom the trade show can host and support in travelling to Italy
-
By sharing lists of strategic retailers and stores, which the team can contact and invite directly through the call centre
A true team effort that helps build a stronger, more international and more effective event for everyone.
Tools to support retailer invitations
– All the key reasons why retailers should not miss the event: discover them in this news
– A video message from the President of the European Outdoor Group: https://vimeo.com/1141155254/b5f28ea940?share=copy&fl=
– The registration form, including the option to request accommodation: https://segreteria-eventi.it/2026001-orbd-2026/app/registrazione
Growing together, as a system
ORBDAYS and Outdoor 2026 is not just a trade show, but a shared project aimed at strengthening the positioning of the Italian and European outdoor industry. Collaboration between organisers, brands and retailers is the key to creating long-term value and concrete business opportunities.
Together, we can grow the trade fair—and the entire outdoor sector.
