Major news for the entire international outdoor industry, made possible by the strategic agreement between the European Outdoor Group (EOG) and our company MagNet Srl SB. The biggest development concerns the return of Outdoor: the European summer trade show that for years was the benchmark for the European and international outdoor industry, held in Friedrichshafen from 1994 to 2018 and in Munich from 2019 to 2024 (canceled in 2025). Now, Outdoor is making its comeback in Italy, specifically in Riva del Garda, alongside the Outdoor & Running Business Days, organized by MagNet for the past 11 years with growing success and already on the path to solid international expansion.
This partnership will significantly accelerate this process within an even broader and more ambitious project. The trade show days (May 17–19) will in fact be part of the first European Outdoor Week (May 14–19), which will also include the Outdoor Impact Summit (May 14-5), the EOG Assembly, the European Outdoor Awards ceremony (both on May 16), as well as events and initiatives open to the general public — a kind of “Fuorisalone” dedicated to outdoor, running, and sports in general.
A schedule designed to meet multiple needs in a format that allows companies to maximize the value of their participation on one hand, and on the other, to optimize return on investment across one or more events. Companies will be free to join all or only some of the initiatives, or even organize their own, possibly in partnership with other brands, leveraging an ideal platform in one of the world’s most stunning locations for outdoor sports.
Statements
“The EOG has long been the voice of the outdoor sector, and one of our key roles is to provide a dynamic platform that supports collaboration, which in turn facilitates profitable and responsible business,” commented Christian Schneidermeier, EOG director. “Hosting a major international trade fair has been central to this work for many years and, when we suspended Outdoor this year, we made it clear that the show would return.”
“We have worked hard this year to develop a concept that enables our sector to come together in a location that truly represents why we all love the outdoors. Riva del Garda clearly achieves this, but that alone is not enough. Every event during the week must stand out in its own right, and we have created a program that we believe meets this need — but we have gone further. The new family of events will complement and reinforce one another, attracting a much broader audience than they would separately. Not only that, the European Outdoor Week will have a much higher profile and greater reach, while also offering better value for money than previous events for those companies that choose to participate.”
“We are delighted and honored by this partnership with EOG, which recognizes the significant work done over the years to grow the Outdoor & Running Business Days. Now the project becomes even more structured and ambitious, but we have always welcomed challenges, and we embrace this responsibility with enthusiasm and determination. Moreover, at a time like this, fragmentation and wasted energy are not an option: we need to focus on what works, enhance it, and make it grow together. With this collaboration, we will consolidate the internationalization process already underway and strengthened in the 2025 edition of ORBDAYS, thanks also to our ongoing collaboration with the Italian Outdoor Group of Assosport and the dialogue already established with all other foreign national associations,” stated Benedetto Sironi, ceo of MagNet.
Further details on the European Outdoor Week and the various events and initiatives it comprises will be revealed in the coming weeks. In the meantime, you can also watch the video message to the industry about the project from EOG Director Christian Schneidermeier.
For any information, please contact us at: info@mag-net.it
More details will be available at the following websites:
