Tecnica Group is consolidating its ski brands—Blizzard, Nordica, and Tecnica—under a single management structure. The group will be led by Luka Grilc, who will become the General Manager of the Alpine Division.
The reorganization aims to promote collaboration among the three brands, accelerate innovation, leverage synergies, and strengthen each brand’s identity.
Grilc has recently led Nordica to a significant increase in market share and profitability. “I am happy and honored to continue this journey alongside two other iconic brands, Blizzard and Tecnica,” he stated.
“By aligning our alpine brands under a coherent vision, we are strengthening the unique identity of each brand,” said Andrea Dorigo, who was appointed CEO of Tecnica Group last April. Dorigo joined Tecnica Group from adidas, where he had served as SVP of Global Retail since 2023.
