From left: Stephan Schwarz, chief strategic brands partnership officer; Christian Wille, cfo; Tom Foley, ceo; and Pierre Irelli, cco
Intersport International Corporation GmbH, based in Switzerland, has promoted Stephan Schwarz to the new role of chief strategic brands partnership officer (csbpo), appointing him as a member of the company’s executive team.
The new role was created with the aim of accelerating decision-making processes, improving business collaboration, and strengthening support for the group’s national affiliate organizations.
Schwarz has nearly 30 years of experience within the Intersport ecosystem. Throughout his career, he has led Intersport Switzerland and has held various positions in product and strategic brand management. Most recently, he served as general manager category management.

In a post published on LinkedIn, Intersport stated:
With nearly 30 years of experience at Intersport, Stephan brings deep expertise in strategic brands, category management, and product strategy. In his expanded role, he will help accelerate decision-making, enhance commercial excellence, and support our national organizations worldwide.
The company added:
This step reflects our ambition to build a stronger global organization, while maintaining trust and closeness to local markets.
With this appointment, Schwarz joins Intersport’s top team, which also includes ceo Tom Foley, cfo Christian Wille, and cco Pierre Irelli.