A rich program is that of the workshops and panels that will take place in Riva del Garda during the ORBDAYS and will offer numerous insights on the evolution of the outdoor and running industry, covering market strategy, technological innovation, sports culture, and new business models. A program designed to offer a concrete and updated reading of a rapidly changing sector, increasingly driven by digitalization and the integration of performance, experience, and innovation.
SUNDAY, MAY 17
- 10:00 AM – International Press Conference Official opening of the fair with the international press conference that will also reveal the dates of the next edition.
Location: Theatre Room – pavilion D2
- 11:30 AM – International Buyers Welcome Thanks to the collaboration between Agenzia ICE, Assosport, and MagNet, this year too the incoming of international operators will be organized, aimed at creating new business opportunities for Italian companies.
Location: Outdoor Network Lounge
- 11:30 AM – International Buyers Welcome Thanks to the collaboration between Agenzia ICE, Assosport, and MagNet, this year too the incoming of international operators will be organized, aimed at creating new business opportunities for Italian companies.
Location: Outdoor Network Lounge – pavilion C2
- 11:30 AM – The future of ISPO – SIGN UP A dynamic and insightful intervention on the future of ISPO, presented by Mike Seaman, CEO of Raccoon Media and co-owner of the platform. The presentation will explore the main strategic developments, including the transfer of the event to Amsterdam, with particular attention to the ISPO Impact Foundation.
Location: Theatre Room – pavilion D2 
- 12:00 PM – KOM – Kulture of Mountain – SIGN UP A new experiential concept that combines outdoor, cycling, and cultural content in a unique natural setting, with special guest Roberto Angelini. A format that focuses on the dimension of lived time and relationships, rather than performance, with the support of partners such as Karhu, Garmin, Alba Optics, Ferrino, Officine Mattio, and Silva.
Location: Club Room – pavilion A2
- 2:15 PM – Presentation of Cortina Dobbiaco and Joma Trail Team – SIGN UP Meeting with the race organizer Gianni Poli, exclusive presentation of the official 2026 jersey, and drawing of complimentary race bibs.
Location: Joma Stand – pavilion A2 / stand B06
- 3:00 PM – Market Insights in the European Outdoor Industry – SIGN UP The presentation will be conducted by Hannah Piatok, Head of Data & Insights at the European Outdoor Group, and Marc Anderman, Head of Outdoor & Cycling at Sporting Insights.
Location: Club Room – pavilion A2
MONDAY, MAY 18
- 8:30 AM – Outdoor Groups Breakfast Breakfast offered by the IO, SOG, and OSV groups. An opportunity for meeting and exchanging opinions regarding the situation of their respective markets. The participation of the sector press is expected.
Location – Outdoor Network Lounge – pavilion C2 
- 10:00 AM – The integration of outdoor sport and culture into the mainstream: balancing risk and reward – SIGN UP With Dan Macaulay (Brandwave) and representatives of global brands like Merrell. An analysis of the increasing presence of outdoor culture in the mainstream between growth opportunities and the risk of brand dilution.
Location: Theatre Room – pavilion D2
- 11:00 AM – Outdoor & Running: market dynamics and AI-driven opportunities – SIGN UP McKinsey & Company presents an analysis of the main market trends supported by data and consumer insights, focusing on the role of artificial intelligence along the customer journey.
Location: Theatre Room – pavilion D2
- 12:00 PM – The Running Shoe Count 2.0 with Data Crunch – SIGN UP An in-depth look at how data is transforming the understanding of running and endurance sports, making performance metrics a strategic lever for the sector.
Location: Club Room
- 2:00-6:00 PM – Innovation for Outdoor – Innovation Day An afternoon that brings together startups, investors, companies, and enthusiasts of the sector to explore the future paths of outdoor innovation in Europe. Organized in collaboration with the European Outdoor Group, MagNet, and SKInnovation, the event is designed to create a selected space where emerging companies can interact directly with decision-makers and key players in the ecosystem.
Location: Theatre Room – pavilion D2
- 4:00 PM – La Sportiva & ESW: unlocking global growth through eComm DTC – SIGN UP A workshop dedicated to the evolution of Direct-to-Consumer strategies in the sportswear sector. The case of La Sportiva is used to analyze how brands are building an increasingly structured international presence through eCommerce, addressing operational challenges such as logistics, payments, duties, and compliance. The panel will also delve into the role of ESW as a technological and operational partner for the global growth of brands.
Location: Theatre Room – pavilion D2
- 5:00 PM – Beyond the southern winds – SIGN UP Matteo della Bordella, with Vibram and HDry, presents a film dedicated to Renato Casarotto. At the end of the world, where the wind sculpts the silence, stands the Fitz Roy, crossed by a legendary line: the Casarotto Route on the Goretta Pillar. Here Matteo Della Bordella, Marco Majori, and Tommy Lamantia arrive to face the Patagonian winter and the legacy of a man capable of visionary feats. The film tells their adventure, between hardships, difficulties, and joys of the first winter ascent, intertwining the present with history and values, still very relevant, of Casarotto.
Club Room – pavilion A2
