Growing means evolving, structuring, integrating new skills capable of bringing vision and value. It is in this direction that JV International, the Italian company leader in innovation with NexX4 and worldwide licensee of Michelin soles, moves, announcing the entry of four new professionals with the aim of further consolidating international growth and enhancing technical-creative expertise alongside brand partners.
The new entries
Leading the commercial direction is Stefano Madau, a manager with a solid cross-functional background in strategic consulting and a career at the top of important outdoor and sports brands. His transversal experience in sales, marketing, product development, and branding allows him to bring a broad and structured business vision to JV International, oriented towards growth and enhancement of international partnerships.
Alongside him, Giovanni Girardi takes on the role of sales manager, with proven experience in the sports sector and consolidated skills in negotiation, strategic planning, and business development. His commercial background, also gained in OEM and internationalization processes, will further strengthen the dialogue with brand partners.
The company’s evolution also involves strengthening the design and product development area. In this context, Vania Cadamuro comes in as designer coordinator and product & project manager with a path that covers the entire product lifecycle, from ideation to industrialization in different sectors, from sports to furniture, from fashion to the world of children.
Completing the strengthening of the technical team is Aramis Ziliotto, technical coordinator, with a background as a product designer and specialization in technical design of soles for outdoor sports.
Luca Piani, general director JV International
At the top of the organization, Luca Piani, general director of JV International, leads this path of consolidation and development. Thanks to his experience in managing business units and complex organizations in international contexts, as well as in developing industrial and commercial models in manufacturing and fashion companies, he combines strategic vision, management rigor, and enhancement of internal skills, with the aim of further strengthening the company’s competitive positioning globally.
International Regarding the evolution of JV International, Luca Piani states: “Strengthening the team means strengthening the company’s ability to evolve. The entry of these new professionals represents a strategic step in JV International’s development path, as it allows us to integrate key skills and consolidate an increasingly solid and innovation-oriented structure. In an ever-evolving international market, we believe that investing in people, organization, and know-how is essential to support the company’s growth and continue to create value together with brand partners.”
With these new entries, JV International consolidates its growth path, investing in complementary skills and in a structure capable of dialoguing more effectively with international markets. An evolution consistent with the desire to continue innovating, developing technologies and solutions that allow brand partners to stand out through high-performance products and strong identity.
