Ortovox has appointed Manfred Meindl as marketing & digital d2c director with immediate effect, strengthening its strategy and leadership in marketing.
Manfred Meindl will be responsible for overseeing the marketing and direct-to-consumer digital activities of the German company, contributing to the strategic growth of the brand. With over 15 years of experience gained at the outdoor brand Vaude, where he most recently held the position of head of marketing, Meindl was responsible for the strategic development of the brand and the management of key marketing activities. Previously, he held the roles of head of online marketing and head of international marketing & digital services, focusing on expanding digital structures, platforms, and international marketing operations.
The ceo Stefan Kohlbauer described the appointment as a fundamental step after a year of decisions and structural and strategic changes, emphasizing Meindl’s digital skills, strategic vision, and connection to mountain sports.
