Ternua is entering a new corporate and strategic phase following its integration into Dikar S. Coop, through the Diknua branch, a Basque industrial group belonging to the Mondragon Corporation. This acquisition provides the brand with solidity and resources – not only financial, but also human and technological – strengthening its ability to consolidate its operations and expand internationally.
“This new phase allows us to look to the future with confidence. Integration into Dikar gives us the stability needed to grow internationally without losing our essence: respect for the environment, sustainable innovation, and our Basque roots,” said Sonia Rodríguez, ceo of Ternua.
Ternua’s goals
At this stage, Ternua’s main objective is to stabilize the brand and its core business processes. Intensive efforts are underway to optimize internal workflows, improve operational efficiency, and transform the business model towards a user-centered approach that delivers richer, more coherent experiences both in-store and across digital channels.
The brand’s future vision remains clear: Ternua aims to be a company fully committed to sustainability while preserving its local DNA in a global market. The growth strategy focuses on increasing touchpoints with users, expanding internationally, and moving towards an omnichannel model that seamlessly integrates digital and physical experiences, connecting the brand with customers at every interaction.
Integration into Dikar allows Ternua to benefit from Mondragon’s cooperative model, as well as the group’s industrial expertise and stable structure, bringing long-term vision and development capacity. This support enables the implementation of innovative and sustainable strategies, ensuring that the brand can grow without compromising its founding values.
A human and sustainable approach
A key element for Ternua’s continuity is its human team. The company has retained around 50 positions from the original team, ensuring that critical knowledge and accumulated experience remain within the brand. This commitment to internal talent safeguards the corporate culture and strengthens adaptability and growth potential.
At the same time, Ternua continues to focus on unique projects and purpose-driven innovation, developing products that combine functionality, durability, and respect for the natural environment. Every initiative is guided by the goal of reducing environmental impact, reaffirming the brand’s commitment to responsible and sustainable development.
Thanks to this new phase, Ternua is strengthening its presence in strategic European markets such as Italy, Germany, Switzerland, Austria, Belgium, Luxembourg, and the Netherlands, while exploring opportunities in other international markets. The combination of its Basque dna, support from Dikar and Mondragon, a user-centered business model, and a strong human team allows the brand to look to the future with confidence and consolidate its position as a reference point in the outdoor apparel sector.
