Based in Grenoble from January 26 to 28, 2026, Sport Achat Hiver stands as the leading meeting point for the winter sports sector in France—an annual gathering where relationships come first.
by Benedetta Bruni
Since 2003, Sport Achat Hiver has brought together professionals and retailers from the world of winter sports in Grenoble for an annual event where key players in the French market meet, build and strengthen connections, discover upcoming product innovations, and refresh their apparel and equipment selections.
For its next edition, taking place January 26–28, 2026, the b2b fair at Alpexpo once again confirms its role as a hub for shop owners, suppliers, distributors, parent companies, start-ups, and all stakeholders in an industry increasingly eager to exchange ideas and expand its professional network within the ski and snowboard sectors.
It remains one of the most important crossroads for the French market when it comes to relationships, people, and shared perspectives. This is evident in the many testimonials from participants who, over the years, have helped make this three-day event a key reference in the industry calendar. Since opening its doors to an international audience in 2024, Sport Achat Hiver is now looking to attract even more visitors, exhibitors, and retailers from abroad, bringing new insights and perspectives to the 2026 edition.
The voices
“Sport Achat is the essential meeting point for connecting with all our suppliers in one place, at a venue that’s extremely easy to access. All the buyers from the Skishop group came—42 stores in total, which means a lot of people. It’s a fantastic network that helps foster top-quality customer-supplier relationships. The show is professional, well-organized, and welcoming.”
David Giraud, president of the Skishop Group
“It’s a meeting place where all our group members come to place orders, which also allows us to distribute our catalog. We were really surprised by the turnout on Monday—there were a lot of people, and many professionals responded to the call.”
Fabien Deleglise, sales network developer, Danisports
“Not too far away, at the right place, at the right time! Sport Achat Hiver is an extremely professional trade fair. We come here to get a real overview of the market offer at a crucial time in the buying and selection process for shops in the area. It’s an important stop, right before the holiday season, to finalize clothing and accessory orders—and above all, to define the equipment range. According to our retailers, it’s an ideally sized event with a solid and satisfying offer.”
Arnaud Benoist, mountain outdoor manager, Sport 2000
“It’s important to be here because I come to build new partnerships with brands. This fair is a bit like Disneyland for me—there’s just so much to see!”
Jérémy Marchetti, ceo Running Rando Conseil
