Mark your calendars for January 26–28, 2026, in Grenoble at the Alpexpo venue for the new edition of Sport Achat Hiver, the French trade fair for winter sports, dedicated to industry professionals from all over Europe.
Sport Achat Hiver Grenoble
Since 2003, representatives from the leading mountain and outdoor brands have gathered in Grenoble for Sport Achat Hiver, the most important b2b trade show for the French market, bringing together some of the biggest players in the winter sports industry.
In 2026, the event returns to the Alpexpo venue from January 26 to 28 for industry professionals and retailers who, year after year, aim to offer their customers the latest trends in equipment and apparel, while staying up to date on new developments.
The trade show is divided into five sectors: equipment, apparel, accessories, lifestyle, and point-of-sale universe. The January 2025 edition hosted over 500 specialized brands, 270 exhibitors, and 4,000 professional attendees, across a 20,000 sqm exhibition area.
The event is an opportunity to discover the latest collections, get inspired by market trends, meet suppliers all in one place and time, secure stock for the upcoming winter season, enhance product offerings, and grow your professional network among key players in the ski and snowboard sectors.
Sport Achat also provides a platform to discover new brands and support newcomers in the outdoor industry through the “Fresh Zone”, a space fully dedicated to young entrepreneurs — a true launchpad for building connections with the press and specialized brands.
Towards internationalization
Since the 2024 edition, Sport Achat has aimed to expand its reach beyond French borders to meet the needs, challenges, and calendars of neighboring and broader European markets. The fair has committed to welcoming international distributors and visitors, ultimately featuring 70 international exhibitors — primarily from Italy, Switzerland, and the Netherlands — as well as 60 retailers from six different countries.
You can register as a visitor at this link.
